Privacy policy

Effective date and last updated: September 16, 2026

Aubrine Bags operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Aubrine Bags is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be linked to you. It does not include information that has been anonymized or de-identified. Depending on how you interact with the Services, we may collect or process:

  • Contact details, including your name, billing address, shipping address, phone number, and email address
  • Financial information, including payment card information, transaction details, and payment confirmation, processed on our behalf by Shopify and its payment partners
  • Account information, including your username, password, preferences, and settings
  • Transaction information, including items you view, add to cart, purchase, return, or exchange, and your order history
  • Communications with us, including anything you tell us in a customer support request
  • Device information, including your browser, network connection, IP address, and other identifiers
  • Usage information, including how you interact with and navigate the Services

Personal Information Sources

We may collect personal information from these sources:

  • Directly from you, when you create an account, place an order, or contact us
  • Automatically through the Services, including through cookies and similar technologies
  • From our service providers, including Shopify and the tools it enables on our behalf
  • From our partners or other third parties

How We Use Your Personal Information

  • To provide, tailor, and improve the Services: to process payments, fulfill and ship orders, manage your account, handle returns and exchanges, and recommend products.
  • For marketing and advertising: to send promotional emails or texts, and to show you relevant ads on the Services or elsewhere, including based on items you've viewed or purchased.
  • For security and fraud prevention: to authenticate your account and detect fraudulent or unsafe activity.
  • To communicate with you: to respond to support requests and maintain our relationship with you.
  • For legal reasons: to comply with the law, respond to valid legal requests, and enforce our policies.

Cookies and Tracking Technologies

We and our service providers use cookies and similar technologies to operate the Services and to understand how they're used. This includes:

  • Essential cookies, needed to operate the store, keep your cart working, and process checkout.
  • Analytics tools, including Google Analytics, which help us understand how visitors use our site.
  • Advertising tools, including the Meta (Facebook/Instagram) Pixel, which help us measure and improve our advertising and may be used to show you relevant ads on other platforms.

Some of these technologies may be considered a "sale" or "share" of personal information for targeted advertising under certain state privacy laws, even though we do not sell your information for money. See "Do Not Sell or Share My Personal Information" below for how to opt out.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes, including:

  • With Shopify and other vendors who perform services on our behalf, such as payment processing, data analytics, customer support, and shipping
  • With business and marketing partners to provide advertising, for example through Shopify's support for personalized advertising based on your activity across merchants. You may opt out of this here
  • When you direct or consent to a disclosure, such as through a shipping carrier or a social login
  • With our affiliates or within our corporate group
  • In connection with a business transaction such as a merger, or to comply with a legal obligation, enforce our policies, or protect our rights and the rights of others

Do Not Sell or Share My Personal Information

We do not sell your personal information for money. However, some of the advertising tools described above may be considered "sharing" personal information for targeted advertising under certain state privacy laws. You may opt out of this sharing at any time on our Privacy Choices page.

If you visit our website with the Global Privacy Control (GPC) opt-out signal enabled, we will treat this as an opt-out request for the browser and device you used to visit the site. To learn more about GPC, visit globalprivacycontrol.org. We do not currently respond to other "Do Not Track" browser signals.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit will be transmitted to and shared with Shopify, and with third parties that may be located in countries other than where you reside. Shopify may also use certain aggregated data across its merchants to provide enhanced features to our store; in those circumstances, Shopify is responsible for that processing, including responding to your requests to exercise your rights over it.

To learn more about how Shopify uses your personal information, visit the Shopify Consumer Privacy Policy. Depending on where you live, you may also be able to exercise certain rights directly with Shopify through its privacy portal.

Third-Party Websites and Links

The Services may link to websites operated by third parties. We are not responsible for the privacy or security practices of those sites, and reviewing their own policies before you interact with them is your responsibility. Content you share on public or semi-public platforms may be viewed and used by others without limitation.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, contact us using the details below and we will delete it. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information belonging to anyone under 16 years old.

Security, Retention, and Incident Notification

No security measure is perfect, and we cannot guarantee absolute security of any information you send us. We recommend avoiding unsecured channels for sensitive information.

We retain personal information only as long as needed to maintain your account, provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.

In the event of a data security incident affecting your personal information, we will notify affected individuals and the appropriate authorities as required by applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, and we may decline a request as permitted by law.

  • Right to access or know what personal information we hold about you
  • Right to delete personal information we maintain about you
  • Right to correct inaccurate personal information
  • Right to portability, to receive a copy of your information and have it transferred to a third party in certain cases
  • Right to opt out of the sale or sharing of your information, or its use for targeted advertising

You may also opt out of promotional emails at any time using the unsubscribe link in those emails; you'll still receive non-promotional messages related to your account or orders.

To exercise any of these rights, contact us using the details below. We may need to verify your identity first, and you may designate an authorized agent to act on your behalf, subject to proof of that authorization. To learn about rights related to data processed directly by Shopify, visit privacy.shopify.com/en. We will not discriminate against you for exercising any of these rights.

Complaints

If you have concerns about how we handle your personal information, contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent UK mechanisms, unless the destination country is already recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. We will post any revised policy here and update the date at the top of this page, and will provide additional notice where required by law.

Contact

For general questions, email us at support@aubrinebags.com.

For formal privacy requests, including access, deletion, or correction requests, email support@aubrinebags.com